GAYLETTER
SOCIAL MEDIA PITCH 2025
Graphic Design / Social Media Design
GAYLETTER is a biannual print magazine and weekly email newsletter focusing on queer culture and nightlife in New York City. Founded in 2008 by Tom Jackson and Abi Benitez, it initially served as a guide to alternative gay events before expanding to cover art, fashion, music, and literature.
The Strategy
Papi Diva’s Social Media pitch for GAYLETTER 2025 focused on honoring minimal typography and maximizing visuals within all social media channel real-estate. The strategy concluded by solidifying Gayletter’s social channels and creating a formula and key terms to design for our audience through the refinement of intentional visuals and jaw-dropping headlines.
I do not own any of the photographs/artwork seen on this pitch deck. All the media was collected to envision the creative direction and design for GAYLETTER's social media.
LADYGUNN DIGITAL COVER 25.3
Editoral Design / Social Media Design
“LADYGUNN is an independent publication and art collective that celebrates music, people, and culture. We aim to showcase authentic voices and ideas that spread good vibes for a better world.”
Papi Diva designed the LadyGunn 25.3 Digital Cover and supporting media assets for Ladygunn.com and for @ladygunn’s Instagram.
Papi Diva designed the LadyGunn 25.3 Digital Cover and supporting media assets for Ladygunn.com and for @ladygunn’s Instagram.
Social Media Assets for
Instagram + Website
Instagram + Website
The Hausim Scholarship Fund
www.thehausim.netBranding/Web Design
The Hausim is a competitive Ballroom Fund awarding inner-city artists and dancers financial grants for their artistic development in Vogue/Ballroom competitions, event organization, and mentorship. Founded by Myles and Iris Telfar, from the Haus of Telfar, they're on a mission to advance the underground Ballroom culture by supporting creative artists at their core.
Creative Direction, Design: Papi Diva
Copy: Myles Telfar, Iris Telfar, Papi Diva
Photography: Anja Matthews, Salem X
Creative Direction, Design: Papi Diva
Copy: Myles Telfar, Iris Telfar, Papi Diva
Photography: Anja Matthews, Salem X
Logo Mark and Storytelling
Honring Perfect form and institional preservation, the logo mark was inspirated by various logos, but took leading inspiration from Fotografsika.
Logo Inspiration
- Energy
- People
- Movement
- Expression
- Institutional
Logo Mark and Storytelling – The abstraction of posing in a “Dip.”
The logo mark was inspirated by various logos, but took leading inspiration from Fotografiska. The logo is using both the star and arrow to capture expression and the direction of energy. What is a dip?
“In ballroom vogue, a dip is a dramatic, controlled drop onto the floor, often following a spin or other movement.“
Social Media Templates/Pass-off
Moodboard
Keywords + Timeline
Initial Pitch Deck
Freelance Projects for MRM / McCann New York
Social Media / Editoral Design
January 2024 – July 2024, I was a freelance Graphic Designer at McCann where I collaborated amongst mulitple departments and designers to create quality ad spots for Finish Dish Detergent, Best Friends, and Lysol’s social media.
• Designed 30+ paid social media ads for multiple social media apps for Lysol and Finish Dish Detergent
• Sourced and edited stock 20-30 images weekly to align with client’s brand guidelines and aesthetics
• Collaborated across multiple departments to prepare files and pitch decks for client presentations and file pass-off
• Designed 30+ paid social media ads for multiple social media apps for Lysol and Finish Dish Detergent
• Sourced and edited stock 20-30 images weekly to align with client’s brand guidelines and aesthetics
• Collaborated across multiple departments to prepare files and pitch decks for client presentations and file pass-off
Finish Ultimate Evergreen
Social Media Temapltes, Layouts, and Photoshopped Images
Best Friends
Editorial Ad for Vogue Magazine
Lysol: Here for Healthy Schools
Back to School Advertisment
Social Media Temapltes, Layouts, and Photoshopped Images 
PAPI DIVA CAM is an ongoing digital archive series capturing the mind, body, and spirit of the current generation of young artistic nightlife community.
