PAPI DIVA
NEW YORK

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The Hausim Scholarship Fund

www.thehausim.net
Branding/Web Design
The Hausim is a competitive Ballroom Fund awarding inner-city artists and dancers financial grants for their artistic development in Vogue/Ballroom competitions, event organization, and mentorship. Founded by Myles and Iris Telfar, from the Haus of Telfar, they're on a mission to advance the underground Ballroom culture by supporting creative artists at their core.

Creative Direction, Design: Papi Diva
Copy: Myles Telfar, Iris Telfar, Papi Diva
Photography: Anja Matthews, Salem X




Logo Mark and Storytelling

Honring Perfect form and institional preservation, the logo mark was inspirated by various logos, but took leading inspiration from Fotografsika.



Logo Inspiration 


- Energy
- People
- Movement
- Expression
- Institutional 




Logo Mark and Storytelling – The abstraction of posing in a “Dip.”

The logo mark was inspirated by various logos, but took leading inspiration from Fotografiska. The logo is using both the star and arrow to capture expression and the direction of energy. 

What is a dip?

“In ballroom vogue, a dip is a dramatic, controlled drop onto the floor, often following a spin or other movement.“







Social Media Templates/Pass-off

Moodboard

Keywords + Timeline

Initial Pitch Deck



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