SYRO x McCANN MARKETING PITCH
With 360+ harassment cases filed by the LGBTQ+ community in 2023, SYRO pitched “Weaponize Your Fashion” to McCann to help bring social awareness to LGBTQ+ discrimnation.• Led Creative Direction - developed concept, moodboard, and oversaw design and copy
• Collaborated with the CEO and Copywriter
• Researched various sources and summarzied data into pitch deck
• Designed and prepared entire pitch deck for presentation
• Collaborated with the CEO and Copywriter
• Researched various sources and summarzied data into pitch deck
• Designed and prepared entire pitch deck for presentation
![](https://freight.cargo.site/t/original/i/c840167d0ff3f241a5ac9bd66a3b855fc07af8447ba84ab07476662cc02e71ad/SYROXMC.png)
![](https://freight.cargo.site/t/original/i/7e211fea70fb84ee2d7eaa803516d03e3ac757ab2d16f1a94ba88f64a393734c/SYRO-McCANN-SH2.png)
![](https://freight.cargo.site/t/original/i/99c47b8d584f0a5455d371c337c4dd1d49b226b07f4b0e76f90e26692edb9d77/dress.png)
![](https://freight.cargo.site/t/original/i/cdbe9e8444d61d7c62e8525efb94f0973d3d11df2217d9dc82df5a7e54c6cd18/subway-platform-slide.png)
![](https://freight.cargo.site/t/original/i/e934a44a6167936763038e0cd9ea56047dda8c0bed0d52fd73532c58e19a1df6/seeking-slide.png)
![](https://freight.cargo.site/t/original/i/c9c4e2ba701ffd24c6742ec4b66aae105a2fc8cbbf4253e0739c1ba340254ee7/weaponize-slide.png)
![](https://freight.cargo.site/t/original/i/33deac301e2b3d94fdd10ffeb2a074e3bfacfc2a6387896f00986642584491cd/SYRO-McCANN-SH9.png)
![](https://freight.cargo.site/t/original/i/4d09dd6d87b338ed5c1db4c6cf1f5c91a89d68dec91ff4ef4f1fef76674f78ca/SYRO-McCANN-SH10.png)
![](https://freight.cargo.site/t/original/i/f47c359f096053554ec55a944fc39dac8d6dc6b6659fbdf57c6baaeb4537cd20/SYRO-McCANN-SH11.png)
![](https://freight.cargo.site/t/original/i/515ddf80a05bcd7fd845e5e5e3dc9c1ab819c84c11932b96cad24b79ea8e743d/SYRO-McCANN-SH12.png)
![](https://freight.cargo.site/t/original/i/1ffee64a57d12b1425c02c86b4a7ef199ccde036a5c633531c7ff8baa604bf17/SYRO-McCANN-SH13.png)
![](https://freight.cargo.site/t/original/i/79981052d7119b44042af56b699d2ae9a5fb61f26d30328999986ea2f5bc687c/closingdeck.png)
![](https://freight.cargo.site/t/original/i/c840167d0ff3f241a5ac9bd66a3b855fc07af8447ba84ab07476662cc02e71ad/SYROXMC.png)
![](https://freight.cargo.site/t/original/i/7e211fea70fb84ee2d7eaa803516d03e3ac757ab2d16f1a94ba88f64a393734c/SYRO-McCANN-SH2.png)
![](https://freight.cargo.site/t/original/i/b485316ff915ce59c6d3977333112a629edc14a595fe3f7c7eecc1b976fe4372/SYRO-McCANN-SH3.png)
![](https://freight.cargo.site/t/original/i/cdbe9e8444d61d7c62e8525efb94f0973d3d11df2217d9dc82df5a7e54c6cd18/subway-platform-slide.png)
![](https://freight.cargo.site/t/original/i/e934a44a6167936763038e0cd9ea56047dda8c0bed0d52fd73532c58e19a1df6/seeking-slide.png)
![](https://freight.cargo.site/t/original/i/c9c4e2ba701ffd24c6742ec4b66aae105a2fc8cbbf4253e0739c1ba340254ee7/weaponize-slide.png)
![](https://freight.cargo.site/t/original/i/33deac301e2b3d94fdd10ffeb2a074e3bfacfc2a6387896f00986642584491cd/SYRO-McCANN-SH9.png)
![](https://freight.cargo.site/t/original/i/4d09dd6d87b338ed5c1db4c6cf1f5c91a89d68dec91ff4ef4f1fef76674f78ca/SYRO-McCANN-SH10.png)
![](https://freight.cargo.site/t/original/i/f47c359f096053554ec55a944fc39dac8d6dc6b6659fbdf57c6baaeb4537cd20/SYRO-McCANN-SH11.png)
![](https://freight.cargo.site/t/original/i/515ddf80a05bcd7fd845e5e5e3dc9c1ab819c84c11932b96cad24b79ea8e743d/SYRO-McCANN-SH12.png)
![](https://freight.cargo.site/t/original/i/1ffee64a57d12b1425c02c86b4a7ef199ccde036a5c633531c7ff8baa604bf17/SYRO-McCANN-SH13.png)
![](https://freight.cargo.site/t/original/i/79981052d7119b44042af56b699d2ae9a5fb61f26d30328999986ea2f5bc687c/closingdeck.png)