GAYLETTER
SOCIAL MEDIA PITCH 2025
Graphic Design / Social Media Design
GAYLETTER is a biannual print magazine and weekly email newsletter focusing on queer culture and nightlife in New York City. Founded in 2008 by Tom Jackson and Abi Benitez, it initially served as a guide to alternative gay events before expanding to cover art, fashion, music, and literature.
The Strategy
Papi Diva’s Social Media pitch for GAYLETTER 2025 focused on honoring minimal typography and maximizing visuals within all social media channel real-estate. The strategy concluded by solidifying Gayletter’s social channels and creating a formula and key terms to design for our audience through the refinement of intentional visuals and jaw-dropping headlines.
I do not own any of the photographs/artwork seen on this pitch deck. All the media was collected to envision the creative direction and design for GAYLETTER's social media.
